Johnny convinces his friends to purchase memberships in the Auto 2​ Club, and then gets a cut of every sale he makes. This strategy of​ ________ gets customers to sell a product to other customers on behalf of the company.

Johnny convinces his friends to purchase memberships in the Auto 2​ Club, and then gets a cut of every sale he makes. This strategy of​ ________ gets customers to sell a product to other customers on behalf of the company.



A. acceptance groups

B. the Red Sneakers Effect

C. social loafing

D. viral marketing

E. the​ two-step flow model



Answer: d. viral marketing


Learn More :