Marketers pump huge sums of money into lavish​ ads; yet, statistics prove that WOM is far more​ powerful: It influences up to​ ________ percent of sales of all consumer goods.

Marketers pump huge sums of money into lavish​ ads; yet, statistics prove that WOM is far more​ powerful: It influences up to​ ________ percent of sales of all consumer goods.



a. 50

b. 20

c. 12

d. 30

e. 17



Answer: a. 50


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