Many factors at the time of purchase dramatically influence the​ consumer's decision-making process. According to research discussed in this​ chapter, even the presence or absence of​ _______________________ can affect a​ consumer's decisions.

Many factors at the time of purchase dramatically influence the​ consumer's decision-making process. According to research discussed in this​ chapter, even the presence or absence of​ _______________________ can affect a​ consumer's decisions.



Answer: ​co-consumers


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