Marketing researchers can use​ _______ to ask detailed and​ in-depth questions. This qualitative research method involves probing for additional responses which can provide insights more formal methods​ can't. These​ one-on-one discussions can lead to a meaningful insights by probing deeper into the why behind consumer behavior.

Marketing researchers can use​ _______ to ask detailed and​ in-depth questions. This qualitative research method involves probing for additional responses which can provide insights more formal methods​ can't. These​ one-on-one discussions can lead to a meaningful insights by probing deeper into the why behind consumer behavior.



Answer: interviews


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