Market​ Vision, a marketing research company based in​ Cincinnati, is conduting qualitative research to learn more about what people think about their​ client's new line of ribs. They are using​ _______ to bring small groups of people together to discuss​ topic, either in person or in some kind of online format. A trained interviewer leads the discussion and tries to focus the conversation on the issue without letting some people dominate or go off on tangents.

Market​ Vision, a marketing research company based in​ Cincinnati, is conduting qualitative research to learn more about what people think about their​ client's new line of ribs. They are using​ _______ to bring small groups of people together to discuss​ topic, either in person or in some kind of online format. A trained interviewer leads the discussion and tries to focus the conversation on the issue without letting some people dominate or go off on tangents.



Answer: focus groups


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