Marketing MCQ Marketing Opinion leaders are sources of valuable information and can influence the attitudes and behaviors of others through their knowledge power, referent power, and high technical competence, also known as ____ power.

Opinion leaders are sources of valuable information and can influence the attitudes and behaviors of others through their knowledge power, referent power, and high technical competence, also known as ____ power.

Marketing

Opinion leaders are sources of valuable information and can influence the attitudes and behaviors of others through their knowledge power, referent power, and high technical competence, also known as ____ power.

A. social

B. expert

C. marketing

D. surrogate

E. reward

Answer: b. expert

Marketing MCQ

Opinion leaders are sources of valuable information and can influence the attitudes and behaviors of others through their knowledge​ power, referent​ power, and high technical​ competence, also known as​ ____ power.

Opinion leaders are sources of valuable information and can influence the attitudes and behaviors of others through their knowledge​ power, referent​ power, and high technical​ competence, also known as​ ____ power.

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Opinion leaders are sources of valuable information and can influence the attitudes and behaviors of others through their knowledge power, referent power, and high technical competence, also known as ____ power.

Opinion leaders are sources of valuable information and can influence the attitudes and behaviors of others through their knowledge power, referent power, and high technical competence, also known as ____ power.