The​ Word-of-Mouth Marketing Association announced a set of rules and guidelines for​ word-of-mouth advertising. The trade group maintains that marketers must make sure that people​ ________ disclose for whom they work.

The​ Word-of-Mouth Marketing Association announced a set of rules and guidelines for​ word-of-mouth advertising. The trade group maintains that marketers must make sure that people​ ________ disclose for whom they work.



A. teaching a marketing class

B. working in a minimal group paradigm

C. talking up products or services

D. buying up loads of stock

E. with executive power



Answer: c. talking up products or services


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