Marketing MCQ Marketing People sometimes experience a form of stimulus generalization that causes them to purchase "me-too" store brand products packaged similarly to the national brand. We call this generalization (a/an) ____________.

People sometimes experience a form of stimulus generalization that causes them to purchase "me-too" store brand products packaged similarly to the national brand. We call this generalization (a/an) ____________.

Marketing

People sometimes experience a form of stimulus generalization that causes them to purchase "me-too" store brand products packaged similarly to the national brand. We call this generalization (a/an) ____________.

Answer: halo effect

Marketing MCQ

People sometimes experience a form of stimulus generalization that causes them to purchase​ "me-too" store brand products packaged similarly to the national brand. We call this generalization​ (a/an) ____________.

People sometimes experience a form of stimulus generalization that causes them to purchase​ "me-too" store brand products packaged similarly to the national brand. We call this generalization​ (a/an) ____________.

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People sometimes experience a form of stimulus generalization that causes them to purchase "me-too" store brand products packaged similarly to the national brand. We call this generalization (a/an) ____________.

People sometimes experience a form of stimulus generalization that causes them to purchase "me-too" store brand products packaged similarly to the national brand. We call this generalization (a/an) ____________.