In the​ 1970s, Kmart used blue light specials to encourage customers to flock to a particular department having a temporary sale. A spinning blue light activated for approximately 30​ seconds, and then an​ in-store announcement informed shoppers of the special savings in the specific department. Over​ time, loyal Kmart shoppers learned to flock to the department with the spinning blue light before any announcement of special savings occurred. If Kmart was employing classical conditioning​ techniques, what role did the spinning blue light​ play?

In the​ 1970s, Kmart used blue light specials to encourage customers to flock to a particular department having a temporary sale. A spinning blue light activated for approximately 30​ seconds, and then an​ in-store announcement informed shoppers of the special savings in the specific department. Over​ time, loyal Kmart shoppers learned to flock to the department with the spinning blue light before any announcement of special savings occurred. If Kmart was employing classical conditioning​ techniques, what role did the spinning blue light​ play?

In the​ 1970s, Kmart used blue light specials to encourage customers to flock to a particular department having a temporary sale. A spinning blue light activated for approximately 30​ seconds, and then an​ in-store announcement informed shoppers of the special savings in the specific department. Over​ time, loyal Kmart shoppers learned to flock to the department with the spinning blue light before any announcement of special savings occurred. If Kmart was employing classical conditioning​ techniques, what role did the spinning blue light​ play?



Answer: Conditioned stimulus


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