Marketing MCQ Marketing Research that considers consumption from a social and cultural point of view, rather than more narrowly as an economic exchange, is known as what?

Research that considers consumption from a social and cultural point of view, rather than more narrowly as an economic exchange, is known as what?

Marketing

Research that considers consumption from a social and cultural point of view, rather than more narrowly as an economic exchange, is known as what?

Answer: Consumer culture theory

Marketing MCQ

Research that considers consumption from a social and cultural point of view, rather than more narrowly as an economic exchange, is known as what?

Research that considers consumption from a social and cultural point of view, rather than more narrowly as an economic exchange, is known as what?

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