Residents of different PRIZM clusters display marked differences in their consumption of​ products, from annuities to Ziploc bags. The system also ranks these groupings by​ income, home​ value, and occupation​ (for example, a rough index of social​ class) on a​ ________.

Residents of different PRIZM clusters display marked differences in their consumption of​ products, from annuities to Ziploc bags. The system also ranks these groupings by​ income, home​ value, and occupation​ (for example, a rough index of social​ class) on a​ ________.



A. COO scale

B. IQ scale

C. Ziploc scale

D. Digerati scale

E. ZQ scale



Answer: e. ZQ scale


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