Marketing MCQ
Marketing
Residents of different PRIZM clusters display marked differences in their consumption of products, from annuities to Ziploc bags. The system also ranks these groupings by income, home value, and occupation (for example, a rough index of social class) on a ________.
Residents of different PRIZM clusters display marked differences in their consumption of products, from annuities to Ziploc bags. The system also ranks these groupings by income, home value, and occupation (for example, a rough index of social class) on a ________.
Residents of different PRIZM clusters display marked differences in their consumption of products, from annuities to Ziploc bags. The system also ranks these groupings by income, home value, and occupation (for example, a rough index of social class) on a ________.
A. COO scale
B. IQ scale
C. Ziploc scale
D. Digerati scale
E. ZQ scale
Answer: e. ZQ scale
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