Ron's Hardware store tracks consumer buying habits and then uses that data to design marketing messages. For​ instance, data analysis indicated that consumers who purchased flower plants such as​ geraniums, rhododendrons, and azaleas usually returned within 30 days to purchase fertilizer designed for outdoor flowing plants.​ Therefore, Ron tailored a​ two-week follow-up marketing message for this segment that highlighted sales on flowering plant fertilizers. Marketers refer to this process​ as_____________.

Ron's Hardware store tracks consumer buying habits and then uses that data to design marketing messages. For​ instance, data analysis indicated that consumers who purchased flower plants such as​ geraniums, rhododendrons, and azaleas usually returned within 30 days to purchase fertilizer designed for outdoor flowing plants.​ Therefore, Ron tailored a​ two-week follow-up marketing message for this segment that highlighted sales on flowering plant fertilizers. Marketers refer to this process​ as_____________.

Ron's Hardware store tracks consumer buying habits and then uses that data to design marketing messages. For​ instance, data analysis indicated that consumers who purchased flower plants such as​ geraniums, rhododendrons, and azaleas usually returned within 30 days to purchase fertilizer designed for outdoor flowing plants.​ Therefore, Ron tailored a​ two-week follow-up marketing message for this segment that highlighted sales on flowering plant fertilizers. Marketers refer to this process​ as_____________.



Answer: database marketing


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