Marketing MCQ Marketing Studies in both industrial and consumer purchase settings underscore the idea that although information from impersonal sources creates ________, consumers rely on WOM in the later stages of evaluation and adoption.

Studies in both industrial and consumer purchase settings underscore the idea that although information from impersonal sources creates ________, consumers rely on WOM in the later stages of evaluation and adoption.

Marketing

Studies in both industrial and consumer purchase settings underscore the idea that although information from impersonal sources creates ________, consumers rely on WOM in the later stages of evaluation and adoption.

A. membership reference

B. a dispreferred marker

C. media multiplexity

D. aspirational reference

E. brand awareness

Answer: e. brand awareness

Marketing MCQ

Studies in both industrial and consumer purchase settings underscore the idea that although information from impersonal sources creates​ ________, consumers rely on WOM in the later stages of evaluation and adoption.

Studies in both industrial and consumer purchase settings underscore the idea that although information from impersonal sources creates​ ________, consumers rely on WOM in the later stages of evaluation and adoption.

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Studies in both industrial and consumer purchase settings underscore the idea that although information from impersonal sources creates ________, consumers rely on WOM in the later stages of evaluation and adoption.

Studies in both industrial and consumer purchase settings underscore the idea that although information from impersonal sources creates ________, consumers rely on WOM in the later stages of evaluation and adoption.