________ refers to the degree to which a pair of individuals is similar in terms of education, social status, and beliefs.
A. Sociosimilar
B. Mass connector
C. Homophily
D. Tie strength
E. Sociometricity
Answer: c. homophily
Marketing MCQ
A. Sociosimilar
B. Mass connector
C. Homophily
D. Tie strength
E. Sociometricity
Answer: c. homophily