The deeper meanings of a product may help it stand out from other comparable goods and services. The fascination with Peeps, a creepy little candy chick, demonstrates one of the fundamental premises of the modern field of consumer behavior. This fundamental premise is:
A. People often buy products not for what they do, but for what they mean.
B. Members of a large society, such as the United States, share certain cultural values or strongly held beliefs about the way the world should function.
C. Brands often have undefined images, or "personalities," that advertising, packaging, branding, and other marketing elements help to shape.
D. There is pressure on each group member to buy things that will distinguish them from the group's culture.
E. The conversations we have with others transmit a lot of product information, as well as recommendations to use or avoid particular brands.
Answer: People often buy products not for what they do, but for what they mean
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