What are market mavens?
Answer: Market Mavens are generalized market influencers.
-A special type of opinion leader (i.e., not domain specific)
-Provide a significant amount of information to others across a wide array of products
-Provide information on product quality, sales, usual prices, product availability, store personnel characteristics, etc.
-Extensive users of media
-Tend to be extroverted and conscientious, which drives their tendency to share information with others.