When Devon originally purchased and​ set-up her new​ iPhone, she was surprised that many popular apps would not download without permission to access her​ photos, contacts, and location. Based on​ research, consumers are more likely to comply with a​ requirement, rather than make the effort not to comply. Marketers refer to this as​ ________.

When Devon originally purchased and​ set-up her new​ iPhone, she was surprised that many popular apps would not download without permission to access her​ photos, contacts, and location. Based on​ research, consumers are more likely to comply with a​ requirement, rather than make the effort not to comply. Marketers refer to this as​ ________.

When Devon originally purchased and​ set-up her new​ iPhone, she was surprised that many popular apps would not download without permission to access her​ photos, contacts, and location. Based on​ research, consumers are more likely to comply with a​ requirement, rather than make the effort not to comply. Marketers refer to this as​ ________.



Answer: default bias


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