Hershey Foods teaming with General Mills to offer a breakfast cereal called Reese's Peanut Butter Puffs, where both brand names are used on the packaging, is known as ______.
Answer: cobranding
Marketing MCQ
Marketing
Hershey Foods teaming with General Mills to offer a breakfast cereal called Reese's Peanut Butter Puffs, where both brand names are used on the packaging, is known as ______.