Marketing MCQ Marketing When a brand extension confuses consumer perceptions about the brand and results in consumers thinking less favorably about the brand, it is known as ______.

When a brand extension confuses consumer perceptions about the brand and results in consumers thinking less favorably about the brand, it is known as ______.

Marketing

When a brand extension confuses consumer perceptions about the brand and results in consumers thinking less favorably about the brand, it is known as ______.

Answer: brand dilution

Marketing MCQ

When a brand extension confuses consumer perceptions about the brand and results in consumers thinking less favorably about the brand, it is known as ______.

When a brand extension confuses consumer perceptions about the brand and results in consumers thinking less favorably about the brand, it is known as ______.

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