Marketing MCQ
Marketing
When a firm markets products under its own name and that of a reseller because each attracts different segments, it is called a ________ strategy.
When a firm markets products under its own name and that of a reseller because each attracts different segments, it is called a ________ strategy.
When a firm markets products under its own name and that of a reseller because each attracts different segments, it is called a ________ strategy.
Answer: mixed branding
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