The Wendy's 'where's the beef' campaign was an effective use of a humor appeal to cement the brand's position in the minds of consumers. The competitive positioning strategy employed was ________
Answer: Like (similar to), but better than.
Marketing MCQ
Marketing
The Wendy's 'where's the beef' campaign was an effective use of a humor appeal to cement the brand's position in the minds of consumers. The competitive positioning strategy employed was ________