Kevin has been introduced to do marketing research for his company on a recently released product. Before he begins, he asks his manager what kind of data he should gather, how much data to gather, and how the data will be used. In other words, Kevin would like to know the research

Kevin has been introduced to do marketing research for his company on a recently released product. Before he begins, he asks his manager what kind of data he should gather, how much data to gather, and how the data will be used. In other words, Kevin would like to know the research



Answer:  Objectives


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