Which of the following indicates consumer ethnocentrism?
a.
Serena purchases items only if they are approved by her sister.
b.
William buys only products that have the label "Made in U.S.A.," as he considers it unpatriotic to buy foreign goods.
c.
Kevin believes that the more he spends on purchasing things, the higher is his self-image in the society.
d.
Stacey buys only imported products as she believes they are superior in quality.
Answer: B