Which of the following is true about the effects of culture on the global industrial buyer?
a.
In organizations with flat structures, the purchasing managers employ systematic approaches, with substantial consistency and transparency.
b.
Industrial buyers across the world have similar attitudes toward risk.
c.
In low uncertainty avoidance countries, marketers must work hard to convince purchasing managers to accept proposals from new vendors.
d.
High uncertainty avoidance cultures are more innovative and open to new approaches.
Answer: A