Which of the following best describes public tendering?

Which of the following best describes public tendering?

a.
It refers to the transfer of ownership of the business from the government to the private sector.
b.
It refers to the tendency of the public to view domestically produced goods as superior to those produced in other countries.
c.
It refers to the public's interest in, and openness to, acquiring goods from other countries.
d.
It refers to the purchasing of products and services on behalf of a government agency or other public entity.


Answer: D

___ refers to collecting, storing, and analyzing customer data to develop and maintain two-way relations between the firm and key customers.

___ refers to collecting, storing, and analyzing customer data to develop and maintain two-way relations between the firm and key customers.

a.
Total quality management
b.
Warehousing management
c.
Customer relationship management
d.
Operations management


Answer: C

Which of the following strategies is employed by firms to overcome consumer ethnocentrism and the COO phenomenon?

Which of the following strategies is employed by firms to overcome consumer ethnocentrism and the COO phenomenon?

a.
Offering lower quality products
b.
Charging lower prices
c.
Producing the good in a poor country where labor charges are the least
d.
Partnering with lesser-known companies abroad


Answer: B

Which of the following is true about global account management (GAM)?

Which of the following is true about global account management (GAM)?

a.
It sources different products and operations every time for its worldwide operations.
b.
It ensures the supplier speaks to the customer in one voice, reducing the possibility for miscommunication.
c.
It results in increasing costs and lower efficiencies.
d.
It results in customers dealing with a number of global account executives or teams.


Answer: B

Which of the following refers to a strategy in which the offering is placed similarly in the minds of buyers across an entire region or worldwide?

Which of the following refers to a strategy in which the offering is placed similarly in the minds of buyers across an entire region or worldwide?

a.
Product differentiation strategy
b.
Micro-segmentation strategy
c.
Global positioning strategy
d.
Niche marketing strategy


Answer: C

A(n) _____ is a group of customers who share common characteristics across numerous national markets.

A(n) _____ is a group of customers who share common characteristics across numerous national markets.

a.
primary group
b.
distribution channel
c.
T-group
d.
global market segment


Answer: D