Showing posts with label Global Marketing Chapter 9. Show all posts
Showing posts with label Global Marketing Chapter 9. Show all posts

Which of the following statements most accurately describes the extent to which GM and Toyota outsource components?

Which of the following statements most accurately describes the extent to which GM and Toyota outsource components?



A) GM and Toyota each outsource approximately 50% of their components.
B) Toyota outsources about 50% of its components; GM outsources about 75%.
C) GM outsources about 50% of its components; Toyota outsources about 75%.
D) Neither GM nor Toyota outsources a significant proportion of its components.
E) GM and Toyota each outsource approximately 25% of their components.


Answer: C) GM outsources about 50% of its components; Toyota outsources about 75%.

Saab markets two luxury car models, both prized by drivers for their "quirkiness." About 30% of Saab's sales come from the USA, with most of the rest from Western Europe. Which strategy does Saab appear to be using?

Saab markets two luxury car models, both prized by drivers for their "quirkiness." About 30% of Saab's sales come from the USA, with most of the rest from Western Europe. Which strategy does Saab appear to be using?



A) country concentration/market segment concentration
B) country diversification/market segment concentration
C) country concentration/market segment diversification
D) country diversification/market segment diversification
E) none of the above


Answer: A) country concentration/market segment concentration

Which of the following is not true of Japanese keiretsu?

Which of the following is not true of Japanese keiretsu?



A) promotes risk sharing
B) promotes long-term employment
C) ensures low prices for Japanese consumers
D) blocks foreign suppliers from the Japanese market
E) relationships are cemented by bank ownership


Answer: C) ensures low prices for Japanese consumers