Despite the widespread success of its products, a small, local company that specializes in preserving fruit has not trademarked its brand, which means that it faces the possibility of its products holding ___________.
A. Generic product names
B. Trademarked product names
C. Copyrighted product names
D. Co-branded product names
E. Poorly copyrighted names
Answer: A - Despite the widespread success of its products, a small, local company that specializes in preserving fruit has not trademarked its brand, which means that it faces the possibility of its products holding generic product names. Product names become generic if they are not trademarked. Generic names are largely identified by type or class. Some examples of generic product names are cola and shredded wheat. Companies protect their trademarked product names against their use as generics by competitors.