Fans of Vancouver's professional hockey and football clubs can buy team merchandise through a new catalogue retailer called Team BC. The catalogue carries everything a fan might want from lapel pins priced at $5 to leather jackets priced at $4,800. The catalogue was mailed to males between the ages of 23 and 44 who live in Southern B.C. This group of individuals represent Team BC's:
A) marketing mix.
B) market aggregation strategy.
C) marketing program.
D) service-orientation.
E) target market.
Answer: E