Customer relationship management systems cannot be effective unless they are developed as
a) market-share building tools.
b) profit-boosting tools.
c) selling tools.
d) cost-reduction tools.
e) relationship-building tools.
Answer: E
Customer relationship management systems cannot be effective unless they are developed as
a) market-share building tools.
b) profit-boosting tools.
c) selling tools.
d) cost-reduction tools.
e) relationship-building tools.