During a recent worldwide recession when wine usage was declining, Nickel & Nickel launched a new brand of wine, which it sold at $125 a bottle. The wine is allowed to age three times as long as lower-priced wines, and the grapes used in the wine's production are handpicked. Wine lovers appreciate how both production techniques improve wine quality. Nickel & Nickel used ___ to build market share.
a. value-based pricing
b. unbundling
c. price lining
d. status quo pricing
e. leader pricing
ANSWER: a