Relationship marketing refers to
a. the selection and the assignment of a firm's personnel for a specific product or product line to a group of current or prospective customers.
b. the belief that it is easier and less expensive to find new customers than to retain old ones.
c. the linking of the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefits.
d. the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.
e. exclusive legally binding contractual agreements between retailers and customers in order to create enhanced value for each party.
Answer: C