Marketing MCQ
Marketing
The marketing manager's controllable factors—product, price, promotion, and place—that can be used to solve a marketing problem are referred to as the __________.
The marketing manager's controllable factors—product, price, promotion, and place—that can be used to solve a marketing problem are referred to as the __________.
The marketing manager's controllable factors—product, price, promotion, and place—that can be used to solve a marketing problem are referred to as the __________.
a. marketing concept
b. marketing mix
c. marketing program
d. environmental forces
e. marketing toolbox
Answer: B
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