A local university offers business courses for a specific target market composed of people who currently work and want to take refresher courses to obtain a higher degree. Which of the following would be the most effective way to communicate with the target market, bearing in mind that communication must be both effective and economical?
a. put announcements on campus bulletin boards
b. distribute promotional materials during classes
c. advertise on national television
d. advertise on local hip-hop radio shows
e. advertise in the local newspaper
Answer: E