According to a business journal, despite the Internet and television, Canadians are actively engaged in their communities. Fifty-four percent have performed volunteer work and 78 percent have donated money to charities. A marketing manager for a charitable organization reads this and asks research and development personnel to identify possible new ad campaigns that will encourage this high level of community-connectedness to continue. This ad campaign change is the result of the managerial activity called:

According to a business journal, despite the Internet and television, Canadians are actively engaged in their communities. Fifty-four percent have performed volunteer work and 78 percent have donated money to charities. A marketing manager for a charitable organization reads this and asks research and development personnel to identify possible new ad campaigns that will encourage this high level of community-connectedness to continue. This ad campaign change is the result of the managerial activity called:

According to a business journal, despite the Internet and television, Canadians are actively engaged in their communities. Fifty-four percent have performed volunteer work and 78 percent have donated money to charities. A marketing manager for a charitable organization reads this and asks research and development personnel to identify possible new ad campaigns that will encourage this high level of community-connectedness to continue. This ad campaign change is the result of the managerial activity called:





A) ecological/technological forecasting.
B) environmental scanning.
C) macroeconomic analysis.
D) strategic planning.
E) futuristic marketing





Answer: B


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