Coca-Cola Enterprise (CCE), the world's largest soft-drink bottler voluntarily recalled 7,362 Coke Classic 8-packs in France because of possible small glass particles in the product. No glass was found in the bottles, but a CCE representative said that it would rather recall the product than risk one of its customers being injured. In terms of social responsibility, CCE is exhibiting

Coca-Cola Enterprise (CCE), the world's largest soft-drink bottler voluntarily recalled 7,362 Coke Classic 8-packs in France because of possible small glass particles in the product. No glass was found in the bottles, but a CCE representative said that it would rather recall the product than risk one of its customers being injured. In terms of social responsibility, CCE is exhibiting



A) profit responsibility.
B) market internationalization.
C) stakeholder responsibility.
D) cause-related marketing.
E) societal responsibility.



Answer: C


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