In 1982, Paul Newman began manufacturing Newman's Own brand of salsa, popcorn, and salad dressing. Since then Paul Newman has donated all of his profits (after taxes) from the sales of these items to a variety of different charities. A customer buying one of the Newman's Own products knows he or she is contributing to a worthwhile charity as well as enjoying a quality product. Newman's Own engages in

In 1982, Paul Newman began manufacturing Newman's Own brand of salsa, popcorn, and salad dressing. Since then Paul Newman has donated all of his profits (after taxes) from the sales of these items to a variety of different charities. A customer buying one of the Newman's Own products knows he or she is contributing to a worthwhile charity as well as enjoying a quality product. Newman's Own engages in

In 1982, Paul Newman began manufacturing Newman's Own brand of salsa, popcorn, and salad dressing. Since then Paul Newman has donated all of his profits (after taxes) from the sales of these items to a variety of different charities. A customer buying one of the Newman's Own products knows he or she is contributing to a worthwhile charity as well as enjoying a quality product. Newman's Own engages in



A) philanthropic marketing.
B) goodwill marketing.
C) public relations marketing.
D) transactional marketing.
E) cause-related marketing.



Answer: E


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