A ______ is a systematic appraisal of the design, quality, and performance of a product:
A) Information search
B) Make-buy analysis
C) Value analysis
D) Pre-purchase search
E) None of the above
Answer: C
A ______ is a systematic appraisal of the design, quality, and performance of a product:
A) Information search
B) Make-buy analysis
C) Value analysis
D) Pre-purchase search
E) None of the above