A TSN.com-commissioned study wanted to know if sports-centered males are spending as much time on the computer digesting sports information as they are spending in front of their televisions. During the first step in the marketing research process,
A) TSN.com might define its problem as needing to convince advertisers that it was reaching their target market effectively.
B) The research team might decide whether to use questionnaires or focus groups.
C) TSN.com might specify cost and time constraints that limited what could be researched.
D) The research team might develop the questionnaire.
E) TSN.com might identify what data it needed to convince advertisers that it was reaching a desired audience.
Answer: A