TheForce.net is a website that attracts more than 50,000 Star Wars movie fans daily. It is wholly independent of Lucasfilm (the company responsible for the Star Wars movies), or any other Lucas corporate entity for that matter, and it rivals Lucasfilm's official Star Wars site in both scope and sophistication (TheForce.net includes a chat room). Executives at Lucasfilm describe the site as "an example of our core fan base expressing itself." Lucasfilm should consider using the website for:
A) advertising of other movies unrelated to Star Wars.
B) marketing research.
C) tactical support.
D) cross-tabulations.
E) social audits.
Answer: B