The concept in organizational buying that corresponds most closely to a consumer's evoked set in consumer buying is the:
A) buying center.
B) seven buying criteria.
C) type of buying situation.
D) bidder's list.
E) NAICS code.
Answer: D
The concept in organizational buying that corresponds most closely to a consumer's evoked set in consumer buying is the:
A) buying center.
B) seven buying criteria.
C) type of buying situation.
D) bidder's list.
E) NAICS code.