The NBO strategy ranks all available offers in descending order. How will the offers be ranked?
A) By priority only
B) By propensity only
C) By propensity first and then by priority
D) By priority first and then by propensity
Answer: C
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- You use volume constraints to _______________. (Choose Two)
- Which of the following statements is true when describing a contact policy?
- When configuring a multi-channel campaign you must configure the following (Choose Two)
- When executing a distribution test we must _______________.
- To verify a complete offer journey you navigate to the Test offer tab and specify ? (Choose One)
- What function does the Next-Best-Action strategy perform before determining if the customer will be presented with the Sales offers?
- The main purpose of the AllOffers sub-strategy is to:
- What type of decision rule does the Is Intent Relevant decision component use to determine if the intent expressed by the customer is relevant to the available offers?
- Which parameter is used to determine if the offer is relevant by the Relevancy decision table?
- If you want to change the priority of an issue in the NextBestAction strategy you _______________ (Choose One)
- In the NextBestAction Strategy, the NBA switch evaluates the sub-strategy with the highest position in the list first. What is the name of the shared Boolean parameter that determines the relevancy of each sub-strategy?
- The NBA decision strategy is represented at its highest level by three decision strategies that address three business issues: What are they? (Choose three)
- - Dictates that each strategy is responsible for determining the conditions under which it becomes relevant to a customer - Allows strategy developers to focus on successful strategy arbitration without having to be concerned about the issue of relevance
- Which strategy design principle is summarised below?
- In which Communication Channels would Next-Best-Action Advisor apply?
- A key principal of Next-Best-Action Advisor capability at the interface between the business and the customer is to:
- How many offers are displayed by default in the 'Other Offers' Panel?
- The Full History of customer interactions can be accessed from the:
- What happens with the Next-Best-Action when a call intent is selected from the 'Why is the customer here' panel?
- Which of the following details shown in the Campaign Performance section can potentially change when a Campaign Run is in 'Running' state? (Choose Three)
- Which of the following scenarios invoke a Campaign validation? (Choose One)
- You have submitted a Campaign for execution and the Campaign-Run has started processing the Offers. If you are asked to stop further Offers from reaching the customers due to an emergency situation, what action will you take? (Choose One)
- Which of these statements is true when describing campaign financials?
- Which of these are valid actions when the Campaign is in 'Running' stage? (Choose Three)