What function does the Next-Best-Action strategy perform before determining if the customer will be presented with the Sales offers?

What function does the Next-Best-Action strategy perform before determining if the customer will be presented with the Sales offers?



A) The NBA strategy checks the NBORelevant component and if true the Sales issue is chosen
B) The NBA strategy arbitrates to determine if the Sales issue has the highest priority over Service and Retention
C) The NBA strategy uses the propensity of the highest relevant Offer to set the priority of the Sales issue
D) The NBA strategy uses the call reason to boost the priority of the Sales issue so that it is chosen



Answer: B


Learn More :