Marketing MCQ International Marketing Chapter 12 Which approach to retail expansion is most appropriate when targeting a country that management considers both culturally close and easy to enter?

Which approach to retail expansion is most appropriate when targeting a country that management considers both culturally close and easy to enter?

International Marketing Chapter 12

Which approach to retail expansion is most appropriate when targeting a country that management considers both culturally close and easy to enter?

A) organic growth
B) chain acquisition
C) franchise
D) joint venture
E) own label focus

Answer: C

Marketing MCQ

Which approach to retail expansion is most appropriate when targeting a country that management considers both culturally close and easy to enter?

Which approach to retail expansion is most appropriate when targeting a country that management considers both culturally close and easy to enter?

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