Which European retailer proved unsuccessful in its cross-border initiatives on New York's fashionable Fifth Avenue? International Marketing Chapter 12 Which European retailer proved unsuccessful in its cross-border initiatives on New York's fashionable Fifth Avenue? A) Virgin Group B) Marks & Spencer C) Carrefour D) Galeries Lafayette E) Louis Vuitton Answer: D Learn More : Share this Share on FacebookTweet on TwitterPlus on Google+