Which of the following correctly characterizes the retailing strategy shared by Toys "R" Us and Virgin Megastores?

Which of the following correctly characterizes the retailing strategy shared by Toys "R" Us and Virgin Megastores?



A) few product categories, own-label focus
B) few product categories, manufacturer brand focus
C) many product categories, own-label focus
D) many product categories, manufacturer brand focus
E) none of the above


Answer: B


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