A market product grid is a framework to relate the segments of a market to:
A) the needs of management
B) products offered by the firm
C) potential demographics to be used
D) future sales
E) environmental concerns
Answer: B
A market product grid is a framework to relate the segments of a market to:
A) the needs of management
B) products offered by the firm
C) potential demographics to be used
D) future sales
E) environmental concerns