A publication such as Consumer Reports may be initially used during a(n)
a. product recognition.
b. evaluation of alternatives.
c. internal information search.
d. external information search.
e. purchase decision.
Answer: D
A publication such as Consumer Reports may be initially used during a(n)
a. product recognition.
b. evaluation of alternatives.
c. internal information search.
d. external information search.
e. purchase decision.