Doubts in a buyer's mind about whether the purchase decision made was the right one may occur during the
a. cognitive dissonance.
b. purchase.
c. evaluation of alternatives.
d. internal search.
e. post-purchase evaluation.
Answer: E
Doubts in a buyer's mind about whether the purchase decision made was the right one may occur during the
a. cognitive dissonance.
b. purchase.
c. evaluation of alternatives.
d. internal search.
e. post-purchase evaluation.