____ involves seeking a less competitive, smaller market niche in which to locate a brand.

____ involves seeking a less competitive, smaller market niche in which to locate a brand.

____ involves seeking a less competitive, smaller market niche in which to locate a brand.



A) Consumer positioning
B) Head-to-head positioning
C) Lost-horse positioning
D) Differentiation positioning
E) Repositioning



Answer: D


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