Kellie Johnson makes jams and jellies that sell under the brand name of Yesterday's Kitchen. In developing a marketing strategy to sell her product line, she decided to buy an ad in the local shopper's newspaper that is well read in her region of the country. Johnson has just:
A) selected target market segments to reach.
B) formed products to be sold into groups.
C) developed a market-product grid and estimating size of markets.
D) taken marketing actions to reach target markets.
E) formed prospective buyers into segments.
Answer: D